Whangārei Marine Group
Brand rejuvenation

The Whangārei Marine Industry Group are marine service providers working together to promote Whangārei as a leading boat hub destination in New Zealand. We were commissioned to refresh their marketing material.

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We began with a discovery session with key stakeholders to define target markets and key messages for both international and New Zealand boaties. Working with a copywriter, we then developed content highlighting the variety of trades available and the convenience of Whangarei as a destination. We also took a suite of aerial shots and created a promotional video.​

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The content was used to create a website and a double-ended brochure, with destination content on one end and trade information on the other. 

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Deliverables:

Promo video, aerial photography, brochure, display panels and a website with a trade directory.

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