Whangārei Marine Group
The Whangārei Marine Industry Group are marine service providers working together to promote Whangārei as a leading boat hub destination in New Zealand. We were commissioned to refresh their marketing material.
We began with a discovery session with key stakeholders to define target markets and key messages for both international and New Zealand boaties. Working with a copywriter, we then developed content highlighting the variety of trades available and the convenience of Whangarei as a destination. We also took a suite of aerial shots and created a promotional video.
The content was used to create a website and a double-ended brochure, with destination content on one end and trade information on the other.